A brand-new partnership between the Black Dog Institute and Target Tradies is set to deliver widespread mental health messages to construction workers.
Through Target Tradies’ access to Australian construction sites, along with the Black Dog Institute’s ground-breaking research into mental health, the partnership will see positive mental health messaging being rolled out across Australian construction sites.
Research has shown, compared to other industries, those in construction are at a higher risk of experiencing mental health problems.
Under the partnership, a series of creative posters will give construction workers pragmatic, useful, and relevant tips on how to support mental health. The aim is to help make thinking about mental health as normal as thinking about physical health and safety on site.
The posters also ask readers to ‘mind your mate’, in a bid to reduce stigma and to get readers to support their colleague’s mental health, as well as their own.
“We know that people in the construction industry have a strong culture of safety, and looking out for their mates,” said Black Dog Institute research fellow Dr Mark Deady.
“We wanted to extend that way of thinking to mental health – knowing what the danger signs are, and either being there to help out a mate, or knowing where to seek help for yourself.”
The posters are bold and attract attention, using a play on words like “stressed and can’t nail it?” to make the signs and symptoms of mental illness relatable and quickly understood.
Target Tradies founder Michael Blumberg said he and the company are excited to share the engaging messages across their construction sites.
“As a company, we are committed to improving awareness of physical and mental wellbeing of workers onsite. We hope that through campaigns like this, more in the industry will see how we can improve onsite safety and come on board with this great initiative.
“We’ve backed this with support and sponsorship of The Black Dog Institute since the beginning of 2018.
“Our media is uniquely placed within the construction sites, specifically in dwell spaces. Here tradies have the opportunity to read messages and hopefully act on them.”
[colored_box color=”yellow”]Construction companies who would like to get involved and support the initiative can enquire at www.targettradies.com.au [/colored_box]