‘Lady Tradies’ Forecast To Boost Economic Growth

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Updated: July 9, 2020

The trade industry has long-been male dominated, however, in recent years the industry has welcomed a rise in the number of women who are keen to swap designer clothes for a pair of safety cap boots.

By improving the overall rate of women in the workforce, particularly in male dominated industries like construction, research conducted by the University of New South Wales (UNSW) indicates that Australia could potentially increase its economic growth by $25 billion over the next 10 years.

In 2014 Beth Moresi did just that, bidding farewell to her days in fashion, heading to a world of building and construction where she would swing hammers, carry timber and play in a space where she’d often be the only female on site.

While Moresi battled fierce stigma from colleagues and clients, she enjoyed the freedom of working outdoors and seeing projects take shape, proving that women truly can do what traditionally was regarded at ‘men’s work’.

Now with her own company, BethBuilds, Moresi services commercial and domestic building projects around Melbourne, Victoria and is one of the many ‘lady tradies’ set to shake up the industry.

“I’ve always had a passion for being hands on in my work and building something really beautiful. Acknowledging women’s place in construction and how integral it is to the industry is long overdue, and it’s down to innovative, reputable brands such as Blundstone that work tremendously hard to showcase what we do in the industry. Women have an extremely valuable but most importantly, equal role in the construction sector and I am so grateful to have found a profession I love,” says Beth.

Building and construction is the nation’s second largest industry, but with women currently making up only 11 per cent of the industry’s total workforce and only 1 per cent of building trades, the industry is missing out on the skills and talents of half the population. However, it is estimated that by 2022, women in the building and construction industry are expected to make up a staggering 46.8 per cent of the workforce, putting an end to the social and cultural norm of ‘men’ on the tools.

While workwear brands are slowly introducing unisex safety options, iconic footwear brand, Blundstone, recognises the need to support women in trades and “ensures that women, like men, have choice and access to high quality safety boots needed for everyday work on the job”, says Adam Blake, Blundstone Global Head of Brand, Design and Consumer Engagement.

Blundstone’s Women’s Safety Series bridges the gap between safety and style, providing sturdy, reliable and fit for purpose boots designed for optimum support, protection and comfort across a range of job sites. From construction to property, engineering and electrical trades, the four styles #892, #897, #884 and #885 are part of the wider Women’s Safety Series providing an extra level of support and cushioning with Blundstone’s SPS Max Comfort system, featuring XRD® Technology*.

Building on all the features Blundstone devotees have come to know and love, such as impact-resistant toe caps, shanks for maximum torsional stability and outsoles designed to increase slip resistance, each of these styles also have unique properties ensuring Blundstone now provide safety footwear for women working in most industries.

All Blundstone safety boots comply with AS 2210.3:2019 and ASTM F213-18 standards and are available via select stores throughout Australia and backed by a 30-day comfort and six-month manufacturing guarantee.

For further information, please visit www.blundstone.com.au/womens-safety-series